Helping to Create Better Websites: Introducing Content Experiments - Analytics Blog

Over the last 5 years, it’s been great to see how many marketers and publishers have improved the web by using insights from Google Website Optimizer to create better site experiences. Today, we’d like to announce the release of Google Analytics Content Experiments, which brings website testing to Google Analytics.

We’re excited to integrate content testing into Google Analytics and believe it will help meet your goals of measuring, testing and optimizing all in one place. Content Experiments helps you optimize for goals you have already defined in your Google Analytics account, and can help you decide which page designs, layouts and content are most effective. With Content Experiments, you can develop several versions of a page and show different versions to different visitors.  Google Analytics measures the efficacy of each page version, and with a new advanced statistical engine, it determines the most effective version. You can watch this video to learn more:

Testing and experimentation of websites may sound complicated, but we've worked hard to provide a testing tool that makes it as easy as possible: